Web Survey Bibliography
Readership research continues to face a number of critical issues, most notably:
·
declining response rates, or increased efforts and monies to maintain current levels;
·
demand for more information related to use of products and services, and linked to the media measurements; and,·
more detailed information on interaction with various media (e.g. measure “quality of the reading experience”)These issues place an increasing strain on the current data collection processes. At the same time, major strides are being made on the application of the Internet and online panels for traditional market research studies. There is a continuing trend for more traditional studies to migrate from telephone, mail, and mall-based data collection processes to the use of online data collection.
This trend is placing increased demand on media readership studies to consider this technology as an alternative. Can online data collection processes help address the current issues faced by readership research? Several jurisdictions have begun the exploration of the Internet and online panels in preparation for the day when online research may be considered a viable alternative for audience measurement.
Canada is no exception. NADbank, responsible for the measurement of readership of daily newspapers across the country, recently completed a test comparing the current telephone methodology with a comparable online survey. The test was run in the Toronto CMA (Census Metropolitan Area), the largest single market in Canada.
The results from this test are presented in this paper. In summary, the results show that the demographic profiles of respondents in the online panel are different from those in the population and telephone sample. The online panel included a more balanced composition by gender but not by age group. The panel profile included fewer younger, and more older, adults than is the case in the telephone sample and in the actual population.
Homepage (abstract)/(full text)
Web survey bibliography (4086)
- Low-Cost, Hosted Online Surveys Open up Opportunities for Businesses to Quickly Gain Insights Into and...; 2007; Ramstetter Wenzel, A.
- Methodology in Our Madness; 2007; Lynn, P.
- ONLINE DATA COLLECTION – SOLUTION OR BAND-AID?; 2007; Crassweller, A., Williams, D., Thompson, I.
- MAGAZINE EFFECTIVENESS NOW DIRECTLY OBSERVABLE; 2007; Green, M.
- Applications of the Document Object Model (DOM) in Web-Surveys; 2007; Neubarth, W., Kaczmirek, L.
- Respondent acceptance of web and e-mail data reporting for an establishment survey; 2007; Rosen, R. J., Harrell, L. J., Yu, H.
- The influence of interactive probing on response to open-ended questions in a web surveys; 2007; Holland, J. L., Christian, L. M.
- Evolution of web surveys at USDA`s national agricultural statistics service; 2007; Gregory, G., Earp, M.
- Using a web-lite approach to collecting data via the web; 2007; Frederickson-Mele, K.
- Email data collection; 2007; Fast, D.
- Interface Design and Testing for Electronic Self Administered Survey Forms using Excel; 2007; Farrell, E., Hewett, K., Rowley, T., Van Ede, L., Burnside, R.
- A Nonparametric Approach to Weighting Web Panel Data; 2007; Thorburn, D., Lorenc, B.
- Web questionnaires and Web 2.0; 2007; Folkedal, J.
- Automated data collection from internal Enterprise production systems ; 2007; Vik, T.
- Internet Surveys – Data Collection challenges for Statistics (Norway); 2007; Gloersen, R.
- THE READERSHIP CURRENCY: DUTCH DESIGN How a new methodology for AIR measurement opens up new perspectives...; 2007; Petric, I., Appel, M.
- Web-Based Research Tools and Techniques; 2007; Albrecht, A. C., Jones, D. G.
- Web Survey Design in ASP.Net 2.0: A Simple Task with One Line of Code; 2007; Liu, C.
- Deformation analysis of the repeated positional surveys in the undermined localities using web applications...; 2007; Milan, T.
- The Role of Emotions in the Response to Open-ended and Closed Questions in a September 11th On-line...; 2007; Jerabek, H.
- Responding to sensitive Questions in Surveys: A Comparison of Results from Online Panels, Face-to-Face...; 2007; Dayan, D., Schofield Paine, C., Johnson, A. J.
- Using Audio and Video Clips in Web Surveys — Feasibility and Impact on Data Quality; 2007; Fuchs, M., Funke, F.
- Promoting Internet surveys and respondent relationship at INE Portugal: WebInq data collection system...; 2007; Cunha, C., dos Santos, P. S., Goulão, C., Leal, J. F.
- Learning Statistics – in a web-based and non-linear way ; 2007; Rootzen, H.
- Comparisons of Delivery Methods in a Survey Distributed by Internet, Mail, and Telephone; 2007; Lesser, V. M.
- The design of electronic questionnaires: insights from the practice Afonso; 2007; Afonso, P.
- Using Multiple Modes to Collect Data in Surveys; 2007; Lynn, P.
- Intent to stay of nursing faculty in the southern United States; 2007; Garbee, D. D.
- Flexible online mixed methods design (FOMM): Philosophical and practical considerations; 2007; Lobe, B.
- Teaching and learning mixed methods research online; 2007; Ivankova, N., Verhoeven, F.
- Intention to Participate in Web Surveys: An Extended TPB Model; 2007; Fang, J., Shao, P., Wan, J.
- Interactive Features of Web Surveys; 2007; Conrad, F. G.
- The Online Measurement of Ego Centered Online Social Networks; 2007; Matzat, U., Snijders, C.
- Systematic bias between internet and mail surveys: Implication for scaling of conjoint questions; 2007; Huttin, C. C., Fadden, D. L., Winter, J.
- When epidemiology meets the internet: Web-based surveys in the millennium cohort study ; 2007; Smith, B., Smith, T. C., Gray, G. C., Ryan, M. A. K.
- Concept articulation and web research: a case study using quali-quant methods; 2007; Moskowitz, H., Rabino, S., Beckley, J.
- Guidelines for Designing Questionnaires for Administration in Different Modes; 2007; Martin, E., Hunter, J. E., DeMaio, T., Hill, Jo., Reiser, C., Gerber, E., Styles, K., Dillman, D. A.
- A preliminary study of electronic surveys as a means to enhance management accounting research; 2007; Al-Omiri, M.
- An Approach to Compare Online Survey Generating Tools; 2007; Zhang, J., Zhao, N.
- Surfable Surveys: Using Web-Based Technology to Reach Newsroom Respondents ; 2007; Adams, T., Cleary, J.
- Online Data Collection in Academic Research: Advantages and Limitations; 2007; Lefever, S., Dal, M., Matthiasdottir, A.
- Conducting the Survey; 2007; Ritter, L. A., Sue, V. M.
- Email Surveys in Educational Research: Ethical and Net-Cultural Concerns; 2007; Nguyen, C. H.
- The Consumer Panel Reinvented; 2007; Fielding, M.
- Data Preservation; 2007; Wyner, G. A.
- Questionnaire and Survey Design for Online Research; 2007; Wydra, D., Fisher, L., Strunk, K.
- The Impact of the Visible: The Design of Web Surveys; 2007; Tourangeau, R., Couper, M. P., Conrad, F. G.
- Web survey paradata: Understanding respondent’s behavior and evaluating survey questions; 2007; Heerwegh, D.
- How the shape and format of input fields affect answer; 2007; Couper, M. P., Tourangeau, R., Conrad, A.
- Sampling Bias: Face to face to Web; 2007; Bandilla, W., Blohm, M., Kaczmirek, L., Neubarth, W.